Mentions légales
We support innovative businesses in developing their projects. We assist brands to develop and update their product range and create new ones in line with their target market and offer segmentation. We analyze their brand platform, investigate emerging trends, determine new consumer insights and lifestyles, and conceive and design the style positioning of ranges. Our aim is to develop highly desirable products, ensuring their differentiation in highly competitive markets.

Trend forecasting

Analysis and study of lifestyles, new consumer behavior, consumer insight.

Strategic planning and style directions for specific brands.

Structure of the collection and product development

Collection plan, collection direction, style guidelines.

Color and material consulting

Conception of relevant color range and harmonies in accordance with the brand, adapted to a given space or product range.

Materials research (performance, appearance, texture) in order to qualify a given space or product.

Product innovation

Developing new concepts based on consumer insight.

Packaging recommendations.

Forum and in-store merchandising design.