Analysis and study of lifestyles, new consumer behavior, consumer insight.
Strategic planning and style directions for specific brands.
Structure of the collection and product development
Collection plan, collection direction, style guidelines.
Color and material consulting
Conception of relevant color range and harmonies in accordance with the brand, adapted to a given space or product range.
Materials research (performance, appearance, texture) in order to qualify a given space or product.
Developing new concepts based on consumer insight.
Forum and in-store merchandising design.